Branding
Alzheimer's wayfinding system
Speculative wayfinding design set for 30-50 years time
Alzheimer's disease (AD) is a degenerative disease causing memory and identity loss. One of the main detriments due to AD is the loss of independence as people rely on others more and more as the disease progresses. Navigation and Wayfinding problems are among the earliest symptoms of AD, affecting more than one half of individuals even in the mild stage of the disease.
The worldwide prevalence is estimated at 47.5 million currently but is expected to double up by 2030 and triple by 2050. With these statistics and no cure for the disease, measures will need to be put in place to help people navigate. In this project I used a heavy research based outline to the needs of the user to compose an outdoor wayfinding system located around the city to be used by people in the early - mid stages of the disease.
​
Speculating the evolution of technological advances. I have designed a navigational visual system to be downloaded onto technology of a contact lens and hearing aids due to the natural deterioration of eye sight and hearing in people of age 65+. With the evolution of ai becoming more instated into the items we wear, I propose
that the contact lenses will have a visual
interface and the hearing aids will pick up on vocal cues and speak back to the user.
Logo
Type
Colour Scheme
Pictograms
Signage Designs
within my research I discovers red was the most eye catching colour some someone with AD, it promotes the most reaction. A study also showed that visually the most eye catching signs work against the background colours. This is why in an open urban space red works to call the attention of the passer by.
​
The shape of these signs are to encourage the direction of the arrow. this is to further encourage the visual aid of the signs.
Map signage interface
The map signage in a touch and voice sensitive sign that will show key location markers of places relevant to the age and needs of someone with Alzheimer's disease.