Campaign Posters
Poster to be placed around housing estates in cardiff. Posters include a QR code that will take you to the inner superhero website.
Inner Superhero
Design for live client brief.
Over a quarter of households in Cardiff live in poverty. Families living in poverty are far more likely to suffer from mental health and poorer physical health, due to the lack of access to positive activities. Sport Cardiff values families and individuals that may lack confidence or financial means previously preventing them to take part in sport. Sport Cardiff believes that activity should be fun and inherent in family life.
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This project provides a way of overcoming barriers people face with physical activity
encouraging the family friendly message that all have an inner superhero. This message encourages both adult and child to become the most powerful and confident version of themselves in order to take part in physical activity. The brief also asked for us to find a way to encourage people to take part in fun physical activity as a part of their daily routine, I have been sure to encode this in the concept and outcomes.
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The goal of the campaign is to improve health and wellbeing of families. Actively encouraging a healthier lifestyle through fun and play. This campaign will have the means to target both online and offline users, encouraging people to engage with the activities even with lack of digital access.
Encouraging activity into the daily routine
During the free Sport Cardiff sessions given to families, they hand out free toys for the children to take home and play with. I proposed that these toys came in tote bags including activity charts, a sticker book, an interactive leaflet with a simple game to play that will educate the children on the benefits of physical activity as well as advise on health tips and games to play at home, and a mask for the children to physically put on and wee themselves become their inner superhero.
Supermarket Window Stickers
As an idea to encourage advertising around the local area, stickers in the shape of masks would be placed in supermarket windows. The idea is for people to stand infront of the masks to see their superhero reflection starring back at them. They would be set to differing heights across the window so that all the family can get involved. In promotion these stickers could also be used on shop mirrors or in public bathrooms.
Website
For better advertising I designed an inner superhero website for people to engage with and find out more about the Sport Cardiff campaign.
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Click on either of the images below to be taken to the website.
Website Animation
To fit the fun and playful theme of the project I created an animation for the website. This animation shows the act of the super shapes putting on their mask and becoming their superhero form.